Hot Wheels Rebrand
I had the opportunity to refresh and strengthen the iconic Hot Wheels logo. The update keeps brand equity while simplifying the shape and colors. An update that feels more contemporary yet timeless for Hot Wheels fans old and new.
I had the opportunity to refresh and strengthen the iconic Hot Wheels logo. The update keeps brand equity while simplifying the shape and colors. An update that feels more contemporary yet timeless for Hot Wheels fans old and new.
