The greatest quarterback of all time, on the cover of the greatest video game of all time. 

Design of EA Sports Madden 18 Global Key Art and Pack Fronts. 
Art direction and design for the global franchise style guide.
Photo shoot art direction.

The standard edition cover captures the stoic, locked in playcaller that’s ready to step on the field. 
While the G.O.A.T. edition captures the emotion of the energetic, fired up, team leader that is here to win.

Creating a Suite of Assets
Retouching and finishing on additional imagery for Tom Brady, Josh Norman, and Antonio Brown.
In addition to delivering this suite of assets, we also partner with EA to provide guidance on how to utilize the assets throughout the year.

Larger Than Life
Out of home billboards in Los Angeles for EA PLAY 2017

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Additional Credits:
Agency: Cinco Design
Client - EA Sports
Photography - Rafael Astorga
Art Direction - Terence Hobson
Additional Retouching - Aaron Richmond
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