NBA LIVE is back, with James Harden on the cover. Twice!
Design of EA Sports NBA LIVE 18 Global Key Art and Pack Fronts.
Art direction and design for the global franchise style guide.
Photo shoot art direction.
Unique to NBA LIVE 18, you can dominate the courts in the NBA and on the streets. The cover shows the 2 sides of the game you can play, and the 2 sides of James the NBA Superstar
Creating a Suite of Assets
In addition to the Key Art, we deliver a suite of assets along with guidance on how to utilize the assets throughout the year.
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Agency: Cinco Design
Client - EA Sports
Photography - Rafael Astorga
Art Direction - Terence Hobson
Additional Retouching - Aaron Richmond