Madden 21
Design of Global Key-Art and pack fronts. 
Art direction and design for the global franchise style guide.​​​​​​​

Designing Multiple Editions
Each edition indexes on different facets of Lamar's personality. Showcasing his electric on-field playing style,
to the undeniable swag and love for the game that he brings.   

MVP, Standard, and Deluxe Edition

A Suite of assets
Assets that live beyond the pack that we deliver to our partners as part of the global style guide. 

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​​​​​​​Additional Credits:
Agency: Cinco Design
Client - EA Sports
Creative Director: Terence Hobson
Photographer: Shawn Hubbard
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