Madden 21
Design of Global Key-Art and pack fronts. 
Art direction and design for the global franchise style guide.​​​​​​​



Designing Multiple Editions
Each edition indexes on different facets of Lamar's personality. Showcasing his electric on-field playing style,
to the undeniable swag and love for the game that he brings.   



MVP, Standard, and Deluxe Edition







A Suite of assets
Assets that live beyond the pack that we deliver to our partners as part of the global style guide. 


Thanks for scrolling.

​​​​​​​Additional Credits:
Agency: Cinco Design
Client - EA Sports
Creative Director: Terence Hobson
Photographer: Shawn Hubbard

You may also like

Back to Top